Not that one wishes to minimize the importance of political bias in the media, but it cannot be said often enoughcertainly, I have said it more than oncethat there is something even more determinative of the direction to be taken by the medias political coverage than the well-documented tendency of media-folk to vote Democratic. This is the need to find, particularly in election years, congenial and compelling stories. News coverage of election campaigns eschews the substantive and concentrates on the trivial, as I noted in these pages last month, not only because it is easier and more fun and more attuned to the essentially trivial political interests of the mass audience, but also because it is out of trivialities that the media culture builds the stories on which it is intellectually dependent.
For an illustration of how this narrative-imperative tends to override even strong political biases, take The Hunting of the Presiden ...
James Bowman is the author of Honor: A History (Encounter Books) and Media Madness: The Corruption of Our Political Culture, also published by Encounter (2008)
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This article originally appeared in The New Criterion, Volume 18 April 2000, on page 63
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