Not long ago, I tried to have a suit made of gray flannel, but was told that, being a thick and heavy cloth, flannel was no longer in demand. Buildings are so well-heated these days, said the tailor, that flannel is uncomfortable to wear in them. Here was an indisputable consequence of global warming.
My attitude to gray flannel has changed over the years. Since my first school uniform was of that material, I associated it for a long time with immaturity and a position of subordination to others. Then, as a young doctor, I came under the spell of a most distinguished man, one of the Queen’s physicians, who was learned, suave, and wore the most beautifully tailored gray flannel suit. If I couldn’t be learned or suave, I could at least have a suit like his.
I am not alone in ascribing symbolic significance to gray flannel. Sloan Wilson made it the central trope of his novel The Man in the Gray Flannel Suit, published in 1955, that is to say two years before Jack Kerouac’s countercultural On the Road. In Wilson’s book, the suited cloth represents conformity to a soulless and crass materialist way of life, devoid of deeper meaning.
Kerouac was the harbinger of an age in which every intelligent person was expected to forge his own soul.
John Leland, in Why Kerouac Matters—an intelligent and determined, though ultimately unsuccessful, effort to persuade us that Kerouac was a